Background
Medical & Health

Klinik Medik Premier

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Executive Summary

Klinik Medik Premier, formerly known as Klinik Syazwani and founded in August 2014 by Dr. Syazwani Arshad in Bintulu, Sarawak, offers comprehensive women's, children's, and family health services, including antenatal care, ultrasound, vaccinations, diagnostic screenings, minor surgeries, wound care, home visits, and medical supplies . As part of their rebranding initiative, they adopted a bold new visual identity—shifting from a teal-white palette to a striking combination of blue, red, and black—and engaged us to redesign their website, align messaging with their upgraded positioning, and strengthen their digital brand.

Client

Klinik Medik Premier

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The Challenge

Identifying the gap.

The clinic's prior online presence reflected its former identity—both visually and structurally—leading to inconsistency with the new brand direction. Their existing site did not convey their expanded service range or updated tone; it lacked aesthetic cohesion with their clinic design and featured outdated branding. As a result, the rebranding efforts risked fragmenting patient perception and losing momentum in online visibility, especially for keywords like "ultrasound Bintulu" and "child health Bintulu.

Problem Context
Solution Outcome
The Solution

Crafting the fix.

We guided Klinik Medik Premier through a full rebranding process: defining a modern, professional color scheme (blue/red/black), new typography, refreshed imagery, and refined messaging focused on women and child healthcare. We redesigned the website entirely to reflect this direction. Key features include dedicated pages for service packages (antenatal, pediatric diagnostics, minor procedures, medical equipment), SEO-optimized copy targeting local search terms like "Bintulu antenatal care," and appointment integration via WhatsApp and contact forms.

The updated metadata, visual branding, and user-friendly layout ensure the new brand identity is clearly communicated online.

www.klinikmedikpremier.com/
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