Background
Medical & Health

Dr. Sufian Hadi Clinic

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SEO Ready
Visibility
High Trust
Brand Power
User-Centric
Patient Exp
Infrastructure
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Executive Summary

Dr. Sufian Hadi Clinic, led by Consultant Obstetrician & Gynaecologist Dr. Sufian Hadi, is based in Batu Pahat at Pantai Hospital. He specializes in advanced minimally invasive gynecological care—such as hysteroscopy, laparoscopy, microwave ablation, and ultrasound-guided antenatal services—with a patient-centric approach rooted in both compassion and clinical excellence . Tasked with building his digital reputation, we designed a branded, SEO-optimized website in both English and Bahasa Malaysia that highlights his specialty in women's health, showcases his authored works, research, and book collaboration, and enhances trust and accessibility for patients across Batu Pahat and greater Johor.

Client

Dr. Sufian Hadi Clinic

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The Challenge

Identifying the gap.

Prior to the website, Dr. Hadi had limited online presence beyond Pantai Hospital's "Find a Doctor" section and scattered mentions in media. Searches for "O&G specialist Batu Pahat" or "konsultan sakit wanita Johor" failed to feature his individual profile, despite his specialist skills and published work.

Relying solely on hospital marketing meant his professional identity was underrepresented online. Potential patients seeking minimally invasive gynecological expertise couldn't find or appreciate his depth of service—limiting appointment bookings and patient trust in the region.

Problem Context
Solution Outcome
The Solution

Crafting the fix.

We created a cohesive and branded website structured to reinforce his specialist positioning. The site features a strong visual brand identity, detailed service pages (e.g.

, endometriosis, deep laparoscopy, microwave ablation), author spotlight sections for his book and research, and robust on-page SEO targeting local search terms like "O&G consultant Batu Pahat" and "spesialis sakit wanita Johor." We also linked the website to his Google Business Profile to align NAP details and boost local SEO signals across platforms. Since launch, vanity metrics show improved search rankings, organic impressions, and profile clicks for high‑intent queries.

Today, Dr. Hadi's online presence effectively reflects his surgical specialization and expertise—making it easier for women to discover, trust, and connect with him digitally.

drsufianhadi.com/
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