Medical & Health

Dr. Nur Ezwana Clinic

Kajang‑based laparoscopic gynae specialist at KPJ Kajang—expert in minimally invasive women's surgery with clear online visibility and easy appointment booking.

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Executive Summary

Dr. Nur Ezwana Clinic, based at KPJ Kajang Specialist Hospital in Kajang, is led by Consultant Obstetrician & Gynaecologist Dr. Ezwana Elias, a respected laparoscopic surgeon serving the Kajang, Bangi, Cyberjaya, and Putrajaya region . Seeking to elevate her professional image, the clinic partnered with us to establish a compelling digital presence. By aligning the website's branding, visual design, and content with her surgical expertise—particularly in minimally invasive procedures—we crafted a platform that reinforces her authority, connects emotionally with patients, and clearly communicates her specialisation online.

Client

Dr. Nur Ezwana Clinic

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The Challenge

Identifying the gap.

The clinic's previous reliance on KPJ Kajang's general marketing limited Dr. Ezwana's visibility for her niche laparoscopic practice—especially when hospital campaigns shifted focus. Searches like "laparoscopic surgeon Kajang" or "minimally invasive gynae Bangi" scarcely led to her clinic despite her expertise.

This shortfall diluted her specialist reputation and kept potential patients from discovering or appreciating her surgical strengths. As a result, she missed crucial chances to build patient confidence and establish herself as a go‑to laparoscopic gynae specialist.

Problem Context
Solution Outcome
The Solution

Crafting the fix.

We introduced a cohesive brand direction—refreshing design, imagery, typography, and tone to reflect her expertise and professionalism. Drawing from targeted keyword research, we created SEO-optimised content focusing on key terms like "Kajang laparoscopic surgery," "minimally invasive gynae Bangi," and "laparoscopy Putrajaya." Each service page was thoughtfully structured with engaging copy and metadata aligned to search intent.

The result: Dr. Nur Ezwana now ranks top for high-intent local laparoscopic searches, elevating her online authority and visibility. The website effectively positions her as a leading specialist in the region—making it easier for women seeking minimally invasive gynaecological care to find, trust, and contact her clinic.

drnurezwana.com/
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