Medical & Health

Dr. Ed Spine Surgeon Clinic

KPJ Seremban–based orthopaedic consultant specialising in spine surgery and back pain, offering expert care with an optimized, easy-to-find website.

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Executive Summary

Dr. Ed Spine Surgeon Clinic, led by Consultant Orthopaedic Surgeon Dr. Ed Simor Khan, is based at KPJ Seremban Specialist Hospital and offers expert spine care—including trauma, spinal fusion, minimally invasive, and endoscopic procedures—to Negeri Sembilan and beyond . As one of few dedicated spine specialists in the region, Dr. Ed brings highly specialized treatment for complex back and spine conditions. The goal of the website is to uplift his brand, clearly communicate his niche expertise, and help patients in Seremban and surrounding states find the care they need.

Client

Dr. Ed Spine Surgeon Clinic

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The Challenge

Identifying the gap.

Although well-qualified and featured in radio and medical forums, Dr. Ed lacked a central, SEO‑driven online presence. Searches for terms like "spine surgeon Seremban" or "back pain specialist Negeri Sembilan" didn't surface his profile—relying entirely on KPJ Seremban's general marketing, which doesn't highlight individual consultants.

This absence diluted Dr. Ed's specialist identity, leaving patients with spinal conditions unaware of his focused expertise. Without a strong web presence, referrals and self-referred patients missed the chance to access his niche services.

Problem Context
Solution Outcome
The Solution

Crafting the fix.

We designed and structured a professional, branded website that highlights Dr. Ed's spine surgery specialization. The site features his spine fellowship credentials, service details, patient-first imagery, and easy contact paths via call, WhatsApp, and booking forms.

We embedded local SEO best practices—focusing on keywords like "Seremban spine surgeon," "Negeri Sembilan back pain specialist," and "endoscopic spine surgery." Vanity metrics show early gains—improved SERP rankings, increased organic impressions, and better click‑through rates for high-intent queries. Patients seeking specialist spine treatment can now find and learn about Dr.

Ed's services easily, reinforcing his authority and driving enquiries.

www.edspinesurgeon.com/
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