At a Glance
| Metric | Result |
|---|---|
| Total Impressions | 76,500+ (Local Brand Awareness) |
| Total Clicks | 1,220+ (High-Intent Patients) |
| Traffic Value | ~RM 7,000+ (Est. Ad Spend Saved) |
| Growth Timeline | April 2025 - Jan 2026 |
The Challenge: Great Doctor, Invisible Online
The client is a highly qualified Women’s & Gynaecology Specialist based in Putra Heights, Subang Jaya. Despite their medical expertise and a modern facility, they faced a critical digital barrier: Invisibility.
While they had a strong word-of-mouth reputation, patients searching on Google for “Gynae near me” or “Women’s Specialist Subang Jaya” were finding competitors, not them.
They approached Lamanify with a clear goal:
- Showcase their services professionally.
- Be easily found by patients in the specific local radius of Putra Heights and Subang.
- Build a digital asset that generates leads without relying solely on paid ads.
The Strategy: “SEO Infrastructure” First
Most agencies build a website first and try to “add SEO” later. We took a different approach: We built the SEO strategy into the code infrastructure.
Using our Lamanify Website + SEO Package, we executed a three-phase deployment:
Phase 1: Technical Infrastructure (The Engine)
We didn’t just install a plugin; we optimized the site’s architecture for Google’s crawlers.
- Schema Markup: We hard-coded
MedicalClinicandLocalBusinessschema directly into the header. This explicitly tells Google: “This is a clinic in Putra Heights, open at these hours, offering specific medical services.” - Core Web Vitals: We optimized the site for near-instant mobile loading, as 80% of healthcare searches happen on mobile devices.
Phase 2: Service-Based Architecture
Instead of a single, generic “Services” page, we built dedicated landing pages for every specific treatment (e.g., Antenatal Checkups, 3D/4D Scans, Family Planning).
- The Logic: If a patient searches for “Fetal anomaly scan Subang,” Google wants to rank a specific page about scans, not a generic homepage.
Phase 3: Hyper-Local On-Page SEO
We focused on capturing the Putra Heights and Subang Jaya market share.
- Geo-Targeting: Title Tags and Meta Descriptions were rewritten to include local qualifiers.
- Intent Matching: We structured the content to answer patient questions immediately (pricing, comfort, doctor credentials) to reduce bounce rates.
The Results: The “Hockey Stick” Growth
The graph below from Google Search Console is the irrefutable proof of performance.
Above: The ‘Purple Line’ represents impressions (visibility), while the ‘Blue Line’ represents clicks (traffic).
Decoding the Graph
- April 2025 (Launch): The site goes live. Google begins crawling our optimized infrastructure.
- July 2025 (The Pivot): This is the “Hockey Stick” moment. As Google indexed our specific service pages, impressions skyrocketed. The site started appearing for broad terms like “Specialist Wanita Selangor.”
- Jan 2026 (Sustained Growth): The site now generates consistent daily traffic, reaching 76.5k Total Impressions and 1.22k Total Clicks.
The Business Impact (ROI)
Why do these numbers matter? Because clicks equal patients.
- Zero Ad Spend: To acquire 1,220 clicks for competitive keywords like “Gynae Specialist” via Google Ads would cost approx. RM 4.00 - RM 8.00 per click. We generated roughly RM 7,000+ in traffic value purely organically.
- Patient Pipeline: These clicks are not random visitors; they are local residents actively seeking medical help.
- Local Authority: The clinic is no longer just a shop lot; they are the digital market leader for women’s health in their district.