At a Glance
| Metric | Result |
|---|---|
| Total Impressions | 86,200+ (Brand Visibility) |
| Total Visits | 2,350+ (Walk-in Intent) |
| Growth Trend | Steady Month-on-Month Increase |
| Top Ranking | #1 for “Ultrasound Pasir Gudang” |
The Challenge: The “New Kid” vs. The Giants
Pasir Gudang is a dense residential and industrial hub in Johor, saturated with dozens of long-established clinics. The client, a modern and vibrant GP Clinic, faced a classic problem:
- Established Competitors: Older clinics had been there for 20+ years and “owned” the word-of-mouth market.
- Digital Noise: Searching for “Klinik Pasir Gudang” returned pages of directory listings and older competitors.
- The Goal: They didn’t just want to be “another clinic.” They wanted to showcase their modern facility and focus on Women’s Healthcare (specifically Ultrasound services) to attract young families.
The Strategy: “Niche-First” Domination
We knew that fighting for the generic keyword “Klinik” immediately would be an uphill battle. Instead, Lamanify executed a “Service-First” Local SEO strategy.
1. The “Ultrasound” Wedge
We identified that while many clinics offer ultrasound, few optimized for it online.
- The Tactic: We built dedicated landing pages specifically for “Ultrasound Scan” and “Women’s Health Screening.”
- The Result: By targeting these specific, high-intent keywords, the clinic began ranking #1 for “Ultrasound Pasir Gudang” and “Scan Ibu Mengandung”—bypassing the competition who were only fighting for “General Doctor.”
2. Modernizing the Local Signals
The client’s brand is vibrant and modern. We ensured Google understood this.
- GMB Optimization: We optimized their Google Business Profile with photos of their modern interior and “Women’s Health” service categories, signalling to Google that this is a relevant result for modern care queries.
- Localized Keywords: We aggressively targeted neighborhood-level keywords like “Klinik Near Me” specifically geo-fenced to the Pasir Gudang industrial and residential zones.
3. Technical Credibility
We built their site on our high-speed stack, ensuring that when a mother in Pasir Gudang searches on her phone, the site loads instantly—giving a “premium” feel before they even walk through the door.
The Results: Winning the Neighborhood
The data below (Dec 2024 - Jan 2026) shows the steady, undeniable climb of a successful Local SEO campaign.
Above: A consistent upward trajectory. Unlike viral spikes, this steady climb represents building a permanent digital asset.
- 86,200+ Impressions: The clinic is now a household name in search results for the area.
- 2,350+ Clicks: These are patients booking appointments.
- Market Leader Status: They now consistently appear in the Top 3 for highly competitive terms like “Clinic in Pasir Gudang” and “Ultrasound Clinic”.
Why This Matters
For a local GP, SEO is the new signage. Instead of relying purely on a physical signboard, this clinic now has a “Digital Signboard” that is seen 86,000 times by locals actively looking for care. They successfully pivoted from “just another GP” to the “Go-To Modern Clinic” in Pasir Gudang.