At a Glance
| Metric | Result |
|---|---|
| Total Impressions | 79,300+ (Brand Dominance in SP) |
| Total Clicks | 1,320+ (High-Intent Visits) |
| Growth Trend | Steady, Consistent Climb |
| Key Win | Winning “Klinik Near Me” Keywords |
The Challenge: Standing Out in a “Chain”
The client is a branch of a larger multi-chain GP clinic located in Sungai Petani, Kedah. While being part of a chain offers brand recognition, it creates a unique SEO challenge: Generic Dilution.
- The Problem: Most chain clinics rely on a central website that ignores local nuances.
- The Goal: They needed to be relevant specifically to the Sungai Petani community, not just a generic page on a corporate site.
- The Competition: They were fighting against long-standing, family-owned independent clinics in Kedah that had decades of word-of-mouth history.
The Strategy: “Hyper-Local” Keyword Dominance
Lamanify executed a strategy focused on Location-Based Authority. We didn’t just optimize for “Doctor”; we optimized for “Doctor in Sungai Petani.”
1. The “Sungai Petani” Keyword Injection
We revamped the on-page content to aggressively (but naturally) target geo-specific keywords.
- Primary Targets: “Klinik Sungai Petani”, “GP Clinic SP”, “Check up doctor Sungai Petani”.
- The Execution: We rewrote the meta titles, headers (
H1/H2), and body copy to signal to Google that this branch is strictly relevant to the Kedah region.
2. Service Page Localization
Instead of copying the HQ’s service descriptions, we tailored them to local demand.
- Example: If the data showed Sungai Petani residents search heavily for “Medical Checkup for Factory Workers” (due to the industrial area), we created specific content around that local need.
3. Google Business Profile Synergy
We ensured the website and the Google Map listing were perfectly synced.
- NAP Consistency: We audited the Name, Address, and Phone number to ensure the “Sungai Petani” label was prominent, reinforcing the local signal.
The Results: The “Perfect Climb”
The graph below illustrates what sustainable, white-hat SEO looks like.
Above: A textbook example of gradual, compounding growth. Every month, the clinic captures more market share.
- 79.3K Impressions: This is massive for a Tier 2 city like Sungai Petani. It means the brand is virtually omnipresent for anyone searching for healthcare in the area.
- 1.32K Clicks: The red arrow shows a non-stop upward trend. As we secured more rankings for “important keywords” (like specific treatments and general GP terms), the traffic compounded.
- High CTR (1.7%): The click-through rate is healthy, proving that the local residents find the search result relevant to their needs.
Why This Matters
For a branch clinic, Local SEO is your lifeline. You cannot rely solely on the HQ’s marketing. By building a local keyword fortress around the Sungai Petani branch, we turned a “corporate location” into the #1 trusted local choice.