At a Glance
| Metric | Result |
|---|---|
| Total Impressions | 744,000+ (Market Dominance) |
| Total Clicks | 9,310+ (Massive Patient Influx) |
| CTR | 1.3% (Healthy High-Volume Rate) |
| Key Win | Synced Booking Experience |
The Challenge: Double the Locations, Double the Confusion?
The client operates two busy medical clinics in Johor Bahru. While having two locations is an asset, it created a digital bottleneck.
- The Discoverability Issue: Patients searching for “Clinic in JB” were often directed to the wrong branch, or the branches were cannibalizing each other’s rankings.
- The Booking Friction: Their primary goal was to make it easy for patients to book services. The old site was cluttered, leading to drop-offs.
- The Goal: To create a unified digital presence where both branches rank highly and booking an appointment takes less than 3 clicks.
The Strategy: “Dual-Location Synergy”
We didn’t just build a website; we built a Patient Routing System.
1. Location-Specific Landing Pages
Instead of a generic “Contact Us” page, we built powerful, SEO-optimized pages for each branch (e.g., “Klinik JB Branch A” and “Klinik JB Branch B”).
- Why: This allows Google to rank Branch A for users in Larkin and Branch B for users in Mount Austin, effectively covering both sides of the city.
2. The “Book Now” Funnel
The client wanted ease of booking. We engineered a high-speed funnel:
- Sticky CTA: A “Book Appointment” button follows the user on mobile screens.
- Smart Routing: When a user clicks “Book,” they are immediately asked to choose their nearest branch, preventing scheduling mix-ups.
3. Broad Keyword Capture
Given the high search volume in JB (a major city), we targeted broad, high-traffic keywords like “Medical Checkup JB” and “GP Clinic Johor.”
- The Content: We created resource pages explaining their core services (Ultrasound, Screening, General Care) to capture users in the “research phase” and funnel them to the booking page.
The Results: Dominating the Southern Gateway
The graph below shows massive scale. This isn’t just niche traffic; this is market dominance.
Above: The red arrow indicates a strong, sustained growth trajectory over the last 12 months.
- 744,000 Impressions: This number is staggering. It means the clinic’s brand appeared nearly three-quarters of a million times in search results. They are effectively the “digital billboard” for healthcare in JB.
- 9,310 Clicks: With over 9,000 clicks, the clinic is receiving a constant stream of potential patients.
- Steady Growth: Despite the high volume, the trend line (red arrow) continues to point up, proving that our SEO structure is scalable.
Why This Matters
For clinics with multiple branches, your website must act as a traffic controller. By giving each branch its own SEO identity while unifying them under a seamless booking system, we turned a logistical headache into a massive competitive advantage.