At a Glance
| Metric | Result |
|---|---|
| Total Impressions | 1.36 Million (Massive Brand Reach) |
| Total Traffic | 35,000+ Clicks (High-Volume Patient Interest) |
| Growth Speed | 0 to 1.3M in < 5 Months |
| Key Win | Zero Traffic Loss During Migration |
The Challenge: A “Sleeping Giant” with Technical Debt
The client is a well-known Aesthetic & Beauty Centre with multiple locations across the Klang Valley. They already had strong brand recognition, but their digital presence was holding them back.
- The “Legacy” Problem: Their previous website was not professionally built, lacked mobile responsiveness, and had poor SEO structure.
- The E-commerce Risk: The site included a webshop (beauty products) with existing product URLs.
- The Fear: They needed a modern look but were terrified of losing whatever little Google rankings they currently had.
They needed a partner who could rebuild the experience without breaking the existing SEO equity.
The Strategy: “Migrate, Then Multiply”
Lamanify approached this as a surgical operation. We couldn’t just “delete and replace.” We had to bridge the gap between the old structure and the new one.
1. The Safety Net: E-commerce & URL Mapping
Before writing a single line of code, we performed a deep Technical & E-commerce Audit.
- URL Mapping: We identified every single URL on the old site that had traffic. We mapped these to the new structure using 301 redirects.
- Why: This ensured that when Google crawled the new site, it transferred the “trust” from the old pages to the new ones instantly.
2. The “Fresh Breath” Rebuild
We completely overhauled the User Experience (UX).
- Mobile-First Design: Since 90% of beauty queries happen on mobile, we built a lightning-fast mobile interface.
- Conversion Optimization: We redesigned the booking flow and product pages to turn visitors into paying clients.
3. Advanced SEO Injection
With the structure secure, we applied advanced optimization that the old site lacked:
- Schema Markup: Implemented
MedicalOrganizationandProductschema to help Google understand their aesthetic treatments and skincare products. - Meta Optimization: Rewrote thousands of auto-generated titles into persuasive, keyword-rich copy.
The Results: The Brand Effect Unlocked
When you combine Technical Excellence with Existing Brand Fame, the results are explosive.
Above: The graph shows the timeline. ‘Flat’ represents the pre-launch phase. The ‘Spike’ in late January represents the launch of the new Lamanify site.
- The Launch Spike: As seen in the graph, traffic didn’t just “grow”; it exploded. Starting late January 2025, impressions verticalized.
- 1.36 Million Impressions: By fixing the technical errors that were blocking Google, we “unclogged” the demand. People were already searching for this brand—the old site just wasn’t letting them find it.
- 35,000+ Clicks: This represents a massive influx of potential bookings and product sales.
Why This Matters
For established brands, Technical SEO is the bottleneck. This client didn’t need “more marketing”; they needed “better infrastructure.” By removing the technical barriers (slow speed, bad structure, mobile errors), we allowed their natural brand authority to finally shine on Google.