The eCommerce landscape continues to evolve at an astounding pace, and the key to staying ahead of the competition is personalization.
Email marketing is a powerful tool for ecommerce businesses, as it can boost sales and is important for businesses to implement.
Here are some facts and figures that highlight the benefits of email marketing for ecommerce:
- ROI: Email marketing has an average ROI of $45 for every $1 spent.
- Conversion: 81% of online shoppers who receive targeted emails based on shopping habits are likely to make a purchase.
11 Secrets to Boost Open Rates with Personalization
1. Segment Your List
Don’t blast the same email to everyone. Group subscribers by interest, purchase history, or location.
2. Personalize Subject Lines
Include the recipient’s name or reference their recent activity. “Hey Ali, you left this behind!” works better than “Items in cart.”
3. Send at the Right Time
Use data to find when your subscribers are most active. Test different days and times.
4. Use Dynamic Content
Show different product recommendations within the same email based on the user’s past browsing behavior.
5. Automated Welcome Series
Greet new subscribers immediately with a personalized discount or brand story.
6. Abandoned Cart Recovery
Send a gentle reminder (or three) to users who added items but didn’t check out. Include photos of the specific items.
7. Post-Purchase Follow-up
Thank customers, ask for reviews, and recommend complementary products (“You bought a camera, do you need a memory card?“).
8. Re-engagement Campaigns
Win back inactive subscribers with a “We miss you” offer.
9. Birthday/Anniversary Emails
Celebrate special dates with exclusive perks. It builds emotional connection.
10. A/B Testing
Test subject lines, sender names, and content to see what resonates best with your audience.
11. Mobile Optimization
Ensure emails look perfect on phones. 60%+ of emails are opened on mobile devices.
Start Personalizing Today
Personalization transforms generic marketing into relevant conversations. Start small, test often, and watch your open rates—and sales—climb.
Maximize your email ROI — Lamanify helps eCommerce brands build profitable email strategies.
Frequently Asked Questions
Why is personalization important in email marketing? ▼
Personalization increases engagement. Emails with personalized subject lines are 26% more likely to be opened. Tailored content resonates better with subscribers, leading to higher click-through rates and more conversions.
What are some ways to segment an email list? ▼
You can segment by demographics (age, location), purchase history (VIPs, first-time buyers), behavior (abandoned carts, product views), and engagement level (active vs. inactive subscribers).
How does automation help with personalization? ▼
Automation allows you to send timely, relevant emails based on user actions (triggers). For example, automatically sending a welcome email when someone signs up or a 'we miss you' email after 30 days of inactivity ensures the right message hits at the right time.
Written by
Lamanify Team
Azri is a seasoned digital marketer with over 10 years of experience in brand development and marketing strategies. Graduated with a 2nd Class Upper for Master's in Engineering (MEng.) from Sheffield, UK, Azri began his digital marketing journey during his studies, honing his skills in design, copywriting, and crafting impactful digital experiences. Today, he helps clients build professional and highly visible online presences, ensuring their brands thrive in a competitive digital landscape.