Navigating the Challenges of : A Conversation with Klinik SBSPClinic Management

In the increasingly competitive healthcare market, clinics face numerous challenges in attracting and retaining patients. Recently, we had a conversation with a representative from Klinik SBSP (not the real name), who is preparing to join the clinic as a partner and is keen on boosting the clinic’s performance.

The clinic, which specializes in ultrasound, antenatal care, women’s health, and pediatrics, has seen a decline in gross sales over the past few months, and the new partner is eager to turn things around.

Understanding the Situation

The representative from Klinik SBSP is stepping into a challenging situation. The clinic has been operational for just over a year after being taken over from another GP. Despite a facelift and efforts to improve the business, the clinic’s monthly sales have stagnated at around RM20,000 to RM25,000, barely covering overhead costs.

This is a common story we hear from clinic owners across Malaysia: good medical skills, prime location, but poor online visibility leading to empty appointment slots.

Key Challenges Identified

Challenge	Impact	Priority
No website	Zero online discoverability	Critical
No Google Business Profile	Invisible in “near me” searches	Critical
Reliance on walk-ins only	Inconsistent patient flow	High
No online booking	Friction for new patients	High
No review strategy	Low social proof	Medium

The Digital Strategy We Recommended

1. Build a Professional Website

• Create service pages for each specialty (ultrasound, antenatal, etc.)
• Include doctor profiles and credentials
• Add online appointment booking functionality
• Optimize for mobile devices and fast loading

2. Google Business Profile Setup

• Claim and verify the clinic listing
• Complete all fields with accurate information
• Upload quality photos of the clinic
• Enable direct messaging and booking

3. Local SEO Foundation

• Target keywords like “ultrasound clinic [area]” and “antenatal care near me”
• Build local citations across healthcare directories
• Create location-specific content
• Implement medical schema markup

4. Review Collection System

• Train staff to encourage reviews after positive visits
• Set up automated follow-up messages with review links
• Respond to all reviews promptly
• Showcase reviews on the website

5. Targeted Google Ads

• Run campaigns for high-value services (ultrasound, antenatal)
• Target specific geographic areas around the clinic
• Create dedicated landing pages for each campaign
• Track conversions and optimize continuously

Expected Results

Based on our experience with similar clinics:

• Month 1-2: Website live, GBP optimized, first reviews collected
• Month 3-4: Start seeing organic traffic growth, Google Ads generating inquiries
• Month 5-6: 30-50% increase in new patient inquiries
• Month 7+: Sustainable growth with reducing cost per acquisition

Lessons for Other Clinic Owners

• Don’t wait until sales decline to invest in digital marketing
• A professional website is the minimum requirement in today’s market
• Google Business Profile is free—there’s no excuse not to optimize it
• Patient reviews are powerful trust signals that drive decisions
• Track everything to understand what’s working and what isn’t

Your Clinic Can Turn Things Around

If your clinic is facing similar challenges, know that the situation is reversible. The key is to start building your digital presence today, even with a modest budget.

Turn your clinic’s performance around — Lamanify has helped over 90 clinics build their digital presence.