Quick Summary
- Core Concept: The GLP-1 "gold rush" (Wegovy, Ozempic) is a massive opportunity; demand is high, but patients need medical clearance, creating a niche for clinics.
- Key Stat: With 54.4% of adults overweight/obese, clinics offering dedicated GLP-1 readiness checks are seeing 3-5x increases in bookings.
- Recommendation: Launch a "GLP-1 Readiness Package" covering metabolic, thyroid, and cardiac checks, and create a dedicated service page to capture search traffic.
The New Year resolution season is here, and our local healthcare landscape just got a major update: Wegovy (semaglutide 2.4 mg) officially launched on January 15, 2026. This has immediately fueled a significant surge in GLP-1 search and booking intent across the region.
With 54.4% of local adults now overweight or obese according to NHMS 2023, patient interest in GLP-1 medications like Wegovy, Ozempic, and Mounjaro is at an all-time high. Yet patients still need proper eligibility assessment and baseline tests before starting—and that’s your clinic’s opportunity.
Why the Urgency? Capitalizing on the GLP-1 Wave
This isn’t just about a new medication; it’s about a paradigm shift in weight management. The market is moving fast:
- 54.4% of adults are overweight or obese (NHMS 2023)
- Wegovy launch created immediate surge in GLP-1 searches
- Patients need medical clearance before starting GLP-1 therapy
- Clinics with GLP-1 content are seeing 3-5x booking increases
The 5 Critical Health Checks Every GLP-1 Patient Needs
1. Comprehensive Metabolic Panel
- Liver function tests (ALT, AST)
- Blood glucose levels (fasting and HbA1c)
- Lipid profile (cholesterol, triglycerides)
- Electrolyte balance
Why it matters: Establishes baseline metabolic health and identifies contraindications.
2. Thyroid Function Assessment
- TSH (Thyroid Stimulating Hormone)
- Free T3 and T4 levels
- Family history screening for medullary thyroid carcinoma
Why it matters: GLP-1 medications carry thyroid-related warnings that require screening.
3. Cardiovascular Screening
- Blood pressure monitoring
- Heart rate assessment
- ECG for patients with cardiac history
- Cardiovascular risk factor evaluation
Why it matters: GLP-1 medications affect cardiovascular function; baseline data is essential.
4. Renal Function Assessment
- eGFR (estimated Glomerular Filtration Rate)
- Urinalysis
- Creatinine levels
Why it matters: Kidney function affects drug metabolism and dosing decisions.
5. Body Composition and BMI Analysis
- BMI calculation and documentation
- Waist circumference measurement
- Body fat percentage (if available)
- Weight loss goals and realistic timeline
Why it matters: Establishes eligibility criteria and benchmarks for tracking progress.
How to Capture This Demand
| Action | Impact | Timeline |
|---|---|---|
| Create GLP-1 service page | Capture search traffic | Week 1 |
| Build health check bundle | Increase booking value | Week 1-2 |
| Optimize for GLP-1 keywords | Rank for trending searches | Week 2-4 |
| Enable online booking | Convert visitors instantly | Week 1 |
| Create patient education content | Build authority | Ongoing |
GLP-1 Clinic Readiness Checklist
- ☐ Dedicated GLP-1 / Weight Management page created
- ☐ 5 critical health checks listed with descriptions
- ☐ GLP-1 related keywords targeted in content
- ☐ Online booking enabled for health check packages
- ☐ Patient eligibility criteria clearly explained
- ☐ Pricing transparency for health check bundles
- ☐ FAQ section addressing common GLP-1 questions
- ☐ Doctor credentials for weight management displayed
- ☐ Google Business Profile updated with new services
- ☐ Blog content educating patients about safe GLP-1 use
Conclusion
The GLP-1 gold rush represents a massive opportunity for clinics that are prepared. By offering the right health checks, creating targeted content, and making bookings seamless, your clinic can capture high-intent patients in this rapidly growing market.
Contact Lamanify today to create your GLP-1 service pages and capture this growing demand.
Frequently Asked Questions
What is the GLP-1 gold rush for clinics? ▼
With the launch of Wegovy and rising popularity of GLP-1 medications like Ozempic and Mounjaro, there's a massive surge in patient demand for weight management consultations and related health checks.
What health checks should clinics offer for GLP-1 patients? ▼
Essential checks include metabolic panel, thyroid function tests, cardiovascular screening, renal function assessment, and comprehensive blood glucose monitoring.
How can clinics capitalize on GLP-1 demand? ▼
Create dedicated GLP-1 service pages, optimize for GLP-1 related keywords, offer bundled health check packages, and make appointments instantly bookable online.
Written by
Lamanify Team
Azri is a seasoned digital marketer with over 10 years of experience in brand development and marketing strategies. Graduated with a 2nd Class Upper for Master's in Engineering (MEng.) from Sheffield, UK, Azri began his digital marketing journey during his studies, honing his skills in design, copywriting, and crafting impactful digital experiences. Today, he helps clients build professional and highly visible online presences, ensuring their brands thrive in a competitive digital landscape.