Quick Summary
- Core Concept: A professional ecommerce website is essential for visibility, credibility, and reach, surpassing the limitations of social media selling.
- Key Stat: 90% of Malaysian internet users have made an online purchase, highlighting the massive potential of a dedicated online presence.
- Recommendation: Invest in a professional website to own your brand data, run targeted marketing, and operate 24/7 without third-party platform risks.
Businesses must have an online presence in order to reach and engage with their customers in today’s digital age. This is especially important for eCommerce businesses that rely entirely on online sales to generate revenue.
According to a recent Statista survey, global eCommerce sales will reach significant highs by 2026.
Nonetheless, despite eCommerce’s enormous potential, many businesses face significant challenges when establishing an online store or digital storefront. One of the most significant issues that eCommerce business owners face is a lack of visibility and reach.
Businesses that do not have a website or online store are limited to selling through social media or other third-party platforms, which may not have a wide reach. This limits growth potential and may result in lost sales.
In this article, we will discuss the advantages of having an eCommerce website.
1. Improve Visibility
Increased visibility is one of the primary advantages of having an eCommerce website, which can lead to more traffic, higher conversion rates, and increased revenue.
According to Comission Factory, 90% of internet users in Malaysia have made an online purchase at some point in their lives. This emphasises the enormous potential of online retail and the importance of eCommerce businesses having an online presence.
Without a website, eCommerce businesses’ reach and visibility are limited, making it difficult to attract new customers and grow their business. This can lead to a loss of sales and revenue.
2. Better Customer Service
Another significant benefit of having an eCommerce website is that it allows customers to purchase products in a simple and convenient manner, improving their overall shopping experience.
According to a Baymard Institute study, 69% of online shoppers abandon their carts due to a difficult checkout process. This emphasises the significance of providing customers with a seamless and user-friendly purchasing experience.
3. Credibility and Dependability
A professional eCommerce website is essential in today’s digital age for establishing credibility and trustworthiness with potential customers.
According to Statista, 75% of consumers judge a company’s credibility based on the design of their website. This emphasises the significance of having a well-designed and professional-looking website in order to gain the trust of potential customers.
Businesses that rely solely on social media or third-party platforms to sell their products may face a worsening of the problem. While these platforms can help you reach a larger audience, they may not provide the same level of trust and credibility that a professional eCommerce website does.
4. Economical Marketing
Aside from being a platform for selling products, an eCommerce website can also be a low-cost marketing tool for your company. Traditional marketing methods, such as print advertisements and television commercials, can be costly and may not effectively reach your target audience.
However, with an eCommerce website, you can reach a larger audience for a fraction of the cost. Email marketing campaigns, for example, can be easily integrated into your website to promote new products, discounts, and other special offers.
5. Data Analytics and Tracking
Understanding your customers’ behaviour and tracking the success of your marketing efforts are critical when running an eCommerce business.
Using various tools and software, you can track important data such as customer behaviour, sales, and traffic on an eCommerce website. Google Analytics, for example, provides information on website visitors such as their location, age, gender, and interests.
You can make informed decisions about your eCommerce business by analysing this data, such as which products to promote and which marketing channels to focus on.
Tracking data without an eCommerce website can be a difficult and time-consuming task. Many traditional retail businesses measure the success of their marketing efforts based on foot traffic. This method offers limited insights.
- ☐ Own Your Brand Identity
- ☐ Collect Customer Data
- ☐ Run Targeted Marketing
- ☐ Build Credibility & Trust
- ☐ Operate 24/7 Globally
- ☐ Avoid Third-Party Platform Risks
Conclusion
To conclude, having an eCommerce website can help your business in a variety of ways. It can assist you in reaching a larger audience, improving customer experience, establishing credibility and trustworthiness, providing cost-effective marketing, and enabling analytics and data tracking.
Lamanify is here to assist you if you want to start or improve your eCommerce business. We provide a variety of eCommerce solutions, including website design, development, and optimisation.
Contact us today to learn more about how we can help you grow your online business.
Written by
Lamanify Team
Azri is a seasoned digital marketer with over 10 years of experience in brand development and marketing strategies. Graduated with a 2nd Class Upper for Master's in Engineering (MEng.) from Sheffield, UK, Azri began his digital marketing journey during his studies, honing his skills in design, copywriting, and crafting impactful digital experiences. Today, he helps clients build professional and highly visible online presences, ensuring their brands thrive in a competitive digital landscape.